Overview
College Confidential (CC) was started over 20 years ago as an early online resource and community for prospective college students and their families to research, ask questions, and have candid conversations about schools and the admissions process.
Over the years the CC community has swelled to millions and the site now reaches around 10 million people each year with its forums, articles, and 3800+ school profiles.
The Challenge
Though CC was one of the first online resources for college admissions, competition in this space has gotten fierce over the years. As more resources popped up, CC saw site traffic level off and then begin to decline.
Concentrical worked closely with the CC team to redesign the website to create a more modern and mobile-friendly user experience and revive site traffic.
The Solution
Modern
We worked closely with the CC team to modernize the look and feel of the site to ensure that the design translates well to both iOS and Android mobile devices.
SEO Enhancements
We used a combination of AI, Natural Language Generation tools, and data from the Common Data set to update the content on our school profiles at scale. We also enabled users to save favorite schools to their own private college list or create a public list to share with the CC community. These improvements contributed to drastic increases in traffic to the school pages.
Our other projects.
