Overview
In a strategic partnership with CAEL, McDonald’s selected Concentrical to design and implement a sophisticated mobile application. This state-of-the-art platform assists employees in charting their potential career paths, offering them in-depth information, resources, and dedicated coaching to effectively realize their professional aspirations.
The Challenge
McDonald’s decided to launch Archways to Opportunity, a comprehensive education strategy comprised of multiple programs that enable people to grow and learn, ensuring employees’ career development.
The Solution
Kai - Chat guide bot
Kai is the McDonald’s app guide-bot, available to users 24/7. Kai is designed to answer common questions and provide guidance for career and education related topics, converse about Archways program specifics, and help users understand when meeting with a human Archways advisor may be beneficial.
Benefit
The Goals section provides contextualized guidance broken down into bite-sized tasks, allowing user to make quick progress towards long term career and education possibilities. The pre-populated Goals for public release include – explore your workstyle and skills, discover career possibilities, get your college plans in motion, get started with career online high school and get to know Archways to Opportunity.
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